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1. If you could TITLE your personal story, what would that title
be?  
    “From Home Designer to Life Designer”

2.  Does your personal and business life feel well balanced or like
a juggling act – and how so?

    It was a juggling act for so long, until I realized that I can
    actually design my own way of doing things.  I don’t have to work
    the way society expects me to.  I now can get my “work” done in
    much less time (and the quality has actually increased), and have
    much more time to spend with my family.  Part of designing my
    life was to choose a type of work that involves my family.  A lot of
    my personal time is spent brainstorming with my husband about
    ways to improve our businesses.  Because we love what we do so
    much, it feels like “free” time, though we are actually getting a lot
    of work done.

3.  What inspires you to do what you do and to inspire others?

    I am inspired by the potential to improve other people’s lives,
    to add a positive spin to everything, to help people see the bright
    side.  I used to think that my role was to help designers make
    more money, but over the last year, I have realized that I want to
    teach and inspire designers to create more success and joy in
    their lives – whatever that means for them.

4.  How do you describe what you do?

    I teach and inspire designers to create more success and joy
    in their lives, through articles, seminars, mentoring, and being a
    positive light.

5.  Who are your ideal clients to work with?

    Decorators (and others in the home fashion industry) who
    truly want to take their lives and businesses to the next level,
    and are open-minded and committed to take action.

6.  How does your business benefit your clientele?
This is what I have been told:

  1. I help keep them positive. I make them aware of ideas for
    getting more business.
  2. I remind them of ideas that they knew, but weren’t using.
  3. They learn to like marketing a little more, and even get excited
    about it (designers typically love to design, but hate to market.)  
  4. I love to show them how the marketing can be as creative a
    process as designing. Then they stop dreading it.  
  5. When they stop dreading it, they look forward to doing it, and
    of course, get more results.

7.  What key factors make you a success in your work?

    My genuine desire to help fellow decorators improve their
    businesses and their lives.

8.   What “behind the scenes ‘success’ strategies” can you share?
    Automate everything possible.  Get assistance.  Don’t do
    everything yourself.  Outsource whatever you can.

9.   Is there anything you have done in your life or business that
has catapulted you to a new level of success?

    I recently co-founded an association for decorators around
    North America (Decorators’ Alliance of North America), and it
    seems to be an idea whose time has come.  The response has
    been incredible.
PREMIER AWARD - 2007 June
Nika Stewart - The Designers' Success Coach
www.NikaStewart.com
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Bubbly, Bright and Beneficial to (we think) ALL
business growth. Not only does Nika shine, she
hands you the polish to shine too!
 
Nika has a genuine quality that naturally draws
people to her.  They sense her passion, empathy,
and energy, and want to be a part of it.  She often
receives calls and e-mails from people thanking her
for making a positive impact in their lives.  She is
truly unique.
Enjoy this Q & A and get to know the personal side of Nika Stewart !
Interviewed by Mo Bailey
Nika Stewart, The Designers' Success Coach, is an interior decorator and marketing expert
who guides interior designers to reach their business goals. If you are enjoying these
weekly marketing articles, you will love Designers' Marketing Blitz
- 50 Fun Ways to Market Your Design Business.

Learn how Nika tripled her design business with email newsletters.
Feng Shui
Advantage
received the
"Premier Award
of Excellence"
in February 2007.
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