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 | LORRIE: “God Wants You to Laugh and Love Your Life. I don’t want to | |
| sound too ‘religious’ but I truly believe our purpose here on the Earth as physical beings is to LOVE our life, to laugh and enjoy life, to help others and to serve. I’ve always felt my core essence was kind of hokey. But now with ‘The Secret’ getting so much attention and waking people up I realize I just figured it out early on. I’m a huge laugher. I love finding humor in situations. It’s easy to spiral downward but it’s so much more fun to laugh." |
| JOHN: “The World According to John. I can’t wait until I’m the ruler of | |
| the world and they finally do things my way. The world would be such a better place." |
2. What key factors make you a success in working together?
| Lorrie: “We both genuinely want to help AND we’re both playful. We | |
| don’t take ourselves too seriously.” |
| John: “What Lo says is true. But I also tend to make sure things get | |
| done. I hate chaos so I pay close attention to the details that surround whatever event or project we’re involved in. Lo is the creative input.” |
3. When did you know HE/SHE was “THE ONE” for you?
| LORRIE: “This is going to sound silly but the moment I realized John | |
| was the man I wanted to spend the rest of my life with was when we were skiing at Mountain High in California. (He happens to be one of the most amazing skiers I’ve ever known who isn’t actually professional.) Anyway, some poor girl who was a beginner was sort of tricked into going down an intermediate run by her ‘boyfriend.’ They went up the chair lift together and he just abandoned her, skiing down by himself. John saw her crying and literally carried her on his back all the way down the mountain. This was at the beginning of our relationship so you have to understand, we could barely stand to be apart from each other. But that moment was the first time I recognized he was an extraordinary man. Someone who would go the extra mile to do what was right. |
| JOHN: “Lo just doesn’t get that people love her because she is so | |
| approachable. She’s always beating herself up about how casual she sounds, even ditzy sometimes. Like when she mixes up her metaphors. She says stuff like, “Rocket surgery,” “Grab the bull by the reins,” and “Not the smartest tool in the shed.” But that is what makes her so loveable. She’s knows copywriting and marketing better than 99% of the people out there and sometimes she doesn’t realize her own value. That can be frustrating as a husband. I KNOW how cool she is, but she doesn’t always see it. |
When did I want to spend the rest of my life with her? From the
moment I saw her. She’s the whole package. Gorgeous, intelligent,
a great mom, creative, giving; I couldn’t have created a more perfect
woman if I tried.”
4. What do you each treasure about the other one in your biz relationship?
| Lorrie: “John talks me off the ledge if I get nervous about what I’m | |
| doing. He’s a great sounding board and has really learned how to talk to me in ways that I can hear.” |
| John: “Lo is my strength and power. I feel like I can do anything when |
5. Describe the face of your business?
| Red Hot Copy is dedicated to teaching the world it is possible to shift | |
| from the hype-filled sales copy to a more modern version…copy written with authenticity, trust, and rapport. |
6. Describe the behind the scenes strategies you use to make Red Hot Copy
what it is today.
| Lorrie: “I tend to get an idea and run with it because I’m propelled by | |
| the excitement. So I didn’t have a grand plan to make my business what it is. But I will say attending live events, launching my ezine, and starting my mentorship programs were probably three of the reasons for my rise in visibility.” |
| John: “I’m just there as Lo’s supporter. I started going to a lot of the | |
| live events with her after John Childers made me see the light. First she was going to all these events by herself (or with her friend, Ali Brown). I wasn’t happy about it because she wasn’t making a lot of money, but she was sure spending it. So I followed her to John Childers’ Speaker Training in Las Vegas. I figured I could sip on umbrella drinks at the pool while she was in the event then meet up for dinner. Well as I was saying goodbye to her in the hallway, John Childers invites me to come inside. So I go in figuring I’ll go to the pool at the first break. One of the first thing s he says from the stage is ‘Never give anything away because it will be wasted on that person. They will never do anything with it.’ I thought, ‘Damn. Now I HAVE to stay. He just challenged me.’ By the end of the course, I basically drank the Kool-Aide and became a big fan. Now I go to as many of these things as possible. Funny thing is, we always make strong connections and more money when we go.” |
7. What tasks do each of you take on?
| Lorrie: “I’m the star! When we do events everything is in place ahead of | |
| time so I can just concentrate on delivering killer content. Of course I do all the writing and marketing too.” |
| John: “No, I’m the star! That’s what she doesn’t get. She delivers the | |
| content, but I’m the glue that holds the whole project together. I take care of emceeing, making sure attendees know the house rules, all the technology, negotiating better rates, packing stuff up. |
| 2007 May PREMIER Award Couple Lorrie Morgan-Ferrero & John Ferrero Founders, Red Hot Copy |
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Awarding Lorrie and John in this category is a no
brainer. (See Q & A below). As a Couple who Work
Together, they have that rare "thing" that radiates
when in each other's presence. The cool thing is how
contagious their magic is when you are around them.
Copywriter extraordinaire, Lorrie is the on-stage
presence and John is the same presence off-stage.
It is a mutually supportive team.
Lorrie has been nominated for the Los Angeles
Business Journal’s Women Making a Difference
(three times – humbly, she quips, “but who’s
counting”), a Stevie Award (considered the Oscars of
Marketing), Online Marketer of the Year, and Fast
Company’s Fast 50. She has a secured a spot at
www.gurudaq.com (a stockbroker’s watch of the
Internet ‘gurus’) and her home study course won an
Apex award for publishing excellence. See more...
brainer. (See Q & A below). As a Couple who Work
Together, they have that rare "thing" that radiates
when in each other's presence. The cool thing is how
contagious their magic is when you are around them.
Copywriter extraordinaire, Lorrie is the on-stage
presence and John is the same presence off-stage.
It is a mutually supportive team.
Lorrie has been nominated for the Los Angeles
Business Journal’s Women Making a Difference
(three times – humbly, she quips, “but who’s
counting”), a Stevie Award (considered the Oscars of
Marketing), Online Marketer of the Year, and Fast
Company’s Fast 50. She has a secured a spot at
www.gurudaq.com (a stockbroker’s watch of the
Internet ‘gurus’) and her home study course won an
Apex award for publishing excellence. See more...
| Enjoy this Q & A and get to know the personal side of Red-Hot-Copy! Interviewed by Mo Bailey |
| Make sure to visit "the stars" of Red Hot Copy right now, www.redhotcopy.com Take a "peak" with/at highly acclaimed Workshops & Products. |
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