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Article of the Month - June, 2007
7 Characteristics of a Thought Leader
By Andrea Meacham Rosal
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Andrea Meacham Rosal, Chief Content Officer
RainToday.com

Andrea has worked as a consultant, project manager, writer, marketer, and researcher within
professional service firms and non-profit organizations. She has written articles, white
papers, e-books, and major market research reports on a number of business and
management subjects, including How Clients Buy: The Benchmark Report on Professional
Services Marketing and Selling from the Client Perspective.
_______________________________
Andrea Meacham Rosal
Chief Content Officer, RainToday.com
many people with what I know, and what I know how to do.

Or... perhaps this:
If only I could get to the point when clients come to me... when I'm a word-of-
mouth occurence in my market... when the proverbial flywheel gains some
momentum.

Both of these happen to thought leaders.
When you've built a reputation as a thought leader in your market (however
widespread or niche-driven that market may be), there's no doubt that your
business will benefit from it, and you reap the personal benefit of helping others
out. But you're only as ready to tackle this path as you're prepared to work
hard, be patient, and invest serious time and energy.

How Thought Leaders Think
Our RainToday Research team conducted research on How To Become A Thought
Leader
, studying the many facets of what motivates current thought leaders in
professional services such as:
What helps thought leaders succeed in connecting with their markets?
What's rewarding and what's risky?
How long it takes to become a thought leader?
What makes a difference along the way?

Here are the "7 Characteristics of a Thought Leader's Mindset". Ask yourself the following questions to get started thinking through whether or not you
want to head down the path of becoming a thought leader.

7 Characteristics Of A Thought Leader's Mindset
ONE:
They love what they do, which gives them a deep source of energy and
motivation.
Are you passionate enough about your area to push toward thought
leadership?
Do you have the personal connection to your subject that will sustain you
for years to come?

TWO: They feel driven to teach others what they know, with no strings
attached.
Are you a natural teacher?
Do you enjoy helping others learn new ideas?

THREE: They realize that in order to make an impact, build their reputation, and grow their business, they need to reach out and communicate with people
outside their immediate circle of prospects and clients.
Are you ready to expand your existing network?
What will you need to do to prepare yourself for this stretch?

FOUR: They take risks with their messages. They're contrary, controversial, on the edge of what most people in their market believe and implement.
Where do you stand on the issues in your field?
How can you frame your message in a way that helps people sit up and
take notice?

FIVE: They balance confidence in their skills and opinions with a genuine
interest in learning
from others (their clients, colleagues, mentors, and market).
What don't you know about your field, about your market?
What opportunities can you create to learn from others?

SIX: They are comfortable risking today's time (giving speeches, writing articles, doing interviews, volunteering for industry organizations, often for little
or no pay)
for tomorrow's potential benefit, when karma… and a devoted
market network… will bring them new business, public affirmation, high-profile
invitations, and generally solid esteem built on the reputation they've grown over
the years, little by little.
Are you ready to spend time and energy on initiatives that you'll see
benefit from sometime in the future, but not immediately?

SEVEN: They keep working, connecting, and communicating long after they've
achieved relative fame and success. They don't take their success for granted,
and they approach their work with the realization that there is no “end point” to
being a thought leader. Every day requires doing the work.
How long do you plan to work toward this goal?
What's the best way for you to stay motivated to keep going, day after
day?
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Want to learn more? Download the RainToday.com research report
How To Become A Thought Leader._______________________________
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